Art Direction and Styling
The next step was to create a new brand imagery which would reflect its mission and communicate the brand essence. We built the story around "a touch of sophisticated wanderlust". We arranged a photoshoot in the beautiful Jonathan Charles furniture showroom in Chelsea, London which created the perfect backdrop for the story. Ensuring that the storytelling imagery can be used across many marketing touchpoints, Jewelled Buddha was able to maximise the content for lookbook design, PR exposure, magazine features, marketing and promotional activities such as social media platforms, website content creation, packaging and POS (points of sale).